New main partner: Saucony

Saucony becomes the new main partner of Helsinki City Running Day and the title partner of Helsinki City Marathon and Helsinki City Marathon Relay

Saucony and Finnish Athletics (SUL) have signed a multi-year cooperation agreement through which Saucony will become one of the main partners of Helsinki City Running Day. In accordance with the title sponsorship, two distances of HCRD will be named Saucony Helsinki City Marathon and Saucony Helsinki City Marathon Relay.

Saucony and SUL will work actively together to serve the running community and active runners, for example by organizing joint runs and trainings and other activities that inspire and activate runners. Saucony will also take part in producing new content for the Helsinki City Running Day event participants.